Emotions are complex perceptions that represent a plethora of information about one’s connection to personal and social environments and inner ideas about these interactions. An increasing number of studies have begun to record how various feelings, even when unrelated to the choice in question, may consistently influence people’s views, judgments, and actions. Investigating how feelings influence decision-making might help people understand decision-making and find crucial variations between closely similar sentiments.
According to the given study, emotions can impact judgments by providing information, motives (such as coping techniques, subconscious objectives, or information processing goals), or attitudes. Emotional appraisals, in turn, may impact information processing implicitly by directing people’s attention to specific facts (So et al., 2015). Moreover, appraisals can have a significant impact due to the need to deal with an emotion’s negative or stress-inducing qualities (So et al., 2015). Furthermore, emotions can impact decisions by triggering mental activities or a set of cognitive connections, which then apply immediately to following tasks performed under the impact of the feelings.
As a result, this work has suggested many areas for furthering research findings on feelings and consumer decision-making. One of these possibilities is to investigate the interconnections between two or more appraisal dimensions, which can help people better forecast the outcomes of complicated decision-making (So et al., 2015). Furthermore, it is critical to find new evaluations that may be specific to specific subgroups of feelings and to investigate the dynamics of decision-making settings (So et al., 2015). The last direction is to look at the many psychological mechanisms, such as information processing, motivations, coping mechanisms, and attitudes, via which feelings might influence decisions.
Hence, emotions are a complex field of psychology, but with the help of researching this area, it will be possible to determine the connection between emotions and people’s decision-making. People’s subconscious objectives and information processing directly influence consumers’ decisions. As a result, determining which appraisal is likely to activate which mechanism would help researchers more accurately forecast various feelings’ impact.
So, J., Achar, C., Han, D., Agrawal, N., Duhachek, A., & Maheswaran, D. (2015). The psychology of appraisal: Specific emotions and decision-making. Journal of Consumer Psychology, 25(3), 359–371. Web.