Six Principles of Persuasion in Robert Cialdini’s Influence Book
Abstract of Major Ideas In his book, Influence: The Psychology of Persuasion, Robert Cialdini outlines six principles of persuasion that can be used to influence people’s behavior. The six principles are reciprocity, social proof, commitment and consistency, liking, authority, and scarcity. Cialdini’s book proposed the six principles of influence (often...