Developing a Professional Presence in Business

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One of the essential points in building a professional brand and professional presence is the first impression. Usually, being crucial, it is created in several minutes of an acquaintance. For instance, in the job interview, the first question might be “tell me about yourself,” which immediately forms the perception of a potential employee (Big Interview, 2017). If the first impression of a person is favorable, then his or her further behavior will be somewhat overestimated; mistakes will not be noticed. At the same time, his or her advantages will be exaggerated. On the contrary, an adverse impression directs a person’s attention towards the perception of a person’s negative traits, despite his or her real positive actions.

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Moreover, in a business environment, people need to understand what forms a professional image to compliant with standards and expectations set for themselves effectively. A professional presence can be viewed from two main points: appearance and personal behavior. Concerning appearance, the employee wants to develop the ability to dress appropriately and attractively present himself or herself (Comeau, 2014). Finally, in ​​individual response, it is necessary to build communication skills according to appropriate manners and etiquette, and recognize the impact of proper personal behavior (Botelho & Creagh, 2018). A person must realize the importance of professional presence and how it affects self-confidence, communication with peers, clients, and managers; and ultimate success in the career.

Criticism can be different, and it can be treated differently. Brene Brown (2013), in her speech, talks about the value of critics. It gives people an excellent opportunity to develop, move forward, reaches a new level of professionalism, or switch to another quality of relationshipsmoveswever, at the same time, criticism carries many negative outcomes for a person – from a slight resentment to a real inferiority complex, from a loss of effectiveness to a complete refusal to carry it out. Nevertheless, it is better to pay attention to critics, as positive criticism is called constructive, and it can be precisely useful. In this case, a person can get feedback about his or her specific actions, and the next time not to make mistakes, to improve something.


Big Interview. (2017). How to answer: Tell me about yourself. [Video]. YouTube. Web.

Botelho, E. L. & Creagh, K. S. (2018). What to do if your career is stalled and you don’t know why. Harvard Business Review. Web.

Brown, B. (2013). Why your critics aren’t the ones who count. [Video]. YouTube. Web.

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Comeau, J. B. (2014). Sticky Situation: 20 Interview Dos and Don’ts. HuffPost. Web.

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"Developing a Professional Presence in Business." PsychologyWriting, 2 Feb. 2022,


PsychologyWriting. (2022) 'Developing a Professional Presence in Business'. 2 February.


PsychologyWriting. 2022. "Developing a Professional Presence in Business." February 2, 2022.

1. PsychologyWriting. "Developing a Professional Presence in Business." February 2, 2022.


PsychologyWriting. "Developing a Professional Presence in Business." February 2, 2022.