Businesses, sciences, and arts benefit from creative persons who bring new solutions to problems. Creativity is not one’s inherent quality but a product of the environment, expertise, motivation, imaginative thinking, and desire to seek new experiences (Myers & DeWall, 2020). Business ventures are often risky and require out-of-the-box solutions to overcome competition and gain new customers. In this case, a creative person can use data about customers to cater to their demands, turning numbers or survey answers into a completely new product or service. In sciences, improving creative thinking can also contribute to discoveries. Creativity is vital for staying optimistic and finding new ways to deal with daily stress.
During a job interview, the employer tries to learn whether the potential hire is fit for the position and the company. Some parts of the job interview resemble an aptitude test – a candidate is measured based on personality traits and typical work behaviors (Myers & DeWall, 2020). Other parts of an interview are similar to an achievement test. For instance, a manager must have experience delegating authority and communicating with employees. However, job interviews are much more flexible than standardized tests, and it is difficult to establish their validity. Moreover, as candidates can try to prepare for some answers based on the vacancy description, job interviews are not always reliable. Employers should use a series of strategies – tests, interviews, writing assignments – to increase validity.
Such industries as fashion and beauty promote diets and create an unrealistic portrayal of how people eat and exercise and what they do to stay skinny. At the same time, television advertisements tend to promote unhealthy foods, and programs show unhealthy lifestyles for shock value. Combining these factors stimulates the mind and makes people hungry and arouses the desire to be accepted in society. Media platforms should not advertise unhealthy choices or present extreme weight loss as beneficial. Here, the arousal theory can be used – overwhelming anxiety about losing weight can decrease media effectiveness (Myers & DeWall, 2020). The person will focus on negative feelings rather than positive thinking if the media concentrates on shame.
Reference
Myers, D. G., & DeWall, C. N. (2020). Psychology (13th ed.). Macmillan Higher Education.