The Science of Creativity in Modern Society

From the past weeks in the course, many lessons can be drawn from the science of creativity, one of which concerns the environmental conditions that affect the process of creativity. From the creative press, a person can also learn lessons about understanding the kind of creative people, which can help someone see whether they are imaginative (Reith, 1990). From the course lesson about the 21st century, it is evident that creativity is essential, especially in the current generation’s fast-paced environment.

Creative Press

Creative press relates to the relationship between an individual and their immediate surroundings. From this topic, one can learn and understand the environmental conditions that influence an individual’s creative process and use them to increase creativity. The study expert has discovered that fostering a creative environment will make the employees more innovative and productive in the workplace (Reith, 1990). The following are the factors from which someone can use to decrease or increase creative performance at the workplace or other places.


At workplaces, there is a reason why experts came up with a painting of walls around and using the equipment of attractive colors. From the study, it is discovered that blue and red colors influence creativity in terms of killing or promoting (Amabile et al., 1990). On the one hand, most people associate a blue color to oceans and sky features, hence making them be in approach mindset. This kind of mindset causes people to be open-minded, making them more creative. On the other hand, red color is associated with blood, danger, and red light, and this creates warning in the minds of people and endangers fear in them, hence, prohibiting creativity.


The organization of the space matters a lot in influencing the process of creativity. That is why most organizations are specific on how to organize their working spaces (Pink, 2005). A disorganized environment affects creativity negatively as it drains the brain resources that can be used in imagination. It is discovered that a man working in an organized environment is more creative and productive than one in a messy surrounding.

Creative People

From the study of the creative press, a lesson learned that creative people are individuals with the ability to utilize any situation they are in and anything they can access to ultimately reach their goals. Innovative persons possess a distinct character that other people can notice. Characteristics of creative people include nature, such as being passionately introverted and being mindful daydreamers.

Passionately Introverted

People who value and care about certain things are moved with a passion to those items and deeply care about them, hence they are classified as creative people. These kinds of individuals have mastered the character of being introverted at the same time. To be introverted, imaginative people can mostly overlook the external stimulations when they are actively involved in an activity focusing on it intensively (Friedman, 2005). During a stage performance, artistic people are seen as extroverted because of their ability to be passionately engaged in the activity regardless of the outside of the stage. These people are viewed to be introverted, and that is precisely who they are.

Mindful Daydreamers

Creative people are those who have mastered how to observe and interpret the nature of humanity. With the understanding of human nature, observation is a tool and a raw material for the process of creativeness. In addition to mastering and interpreting human nature, they can engage their inner man and allow their mind to wallow around to imagine new things hence generating new ideas (Friedman, 2005). Such artistic mind wandering of daydreamers makes them imaginative.

21st Century Creativity

In the 10th unit about the 21st-century technological trends that have influenced the world, most of the world leaders refer to the global economy as an imagination economy. The century’s creativity is the powerful force behind the modern world trade due to the rise of creative thinkers, and through their thinking, the economy has been created. Looking at this topic, what rises is the need for the people and nations to know the kind of world they actually would want to stay in (Friedman, 2005). Such knowledge is what makes creativity a powerful and undeniable force to propel the future and give the blueprint of humanity’s progress. The lessons learned about globalization and the rise of the creative class are impactful and needed to be known by everyone.


Creativity has led to today’s globalization, defined as the agent of rapid locomotion and exchanges of human beings, commodities, capital, technologies, cultural practices, and services from one nation to the other across the world. Due to globalization, the world’s social relations have intensified; hence, all over the different locations have been linked together so that an event can be affected by another happening in a distinct area or country (Reith, 1990). Creativity processes such as technological revolution and the need for global coordination are the primary source of globalization.

Technological Revolution

Revolution in technology is one of the impacts of creativity that revolves around the transportation and communication sector. In the transportation sector, the revolution has led to an increase in speed for people and goods’ movements across nations (Friedman, 2005). In the 19th-century, humanity struggled with transportation issues, but these problems are nonexistent in the current generation due to creativeness (Friedman, 2005). The innovation in the transport industry has revolutionized river, canal, road, ship, and air transport. In the communication sector, the revolution that has occurred in the information and communications technology (ICT) industry has caused the transfer of data, ideas, and money transactions to be faster and even instant (Friedman, 2005). Creating such things as the internet has globalized the world as well. It can be seen when an event takes place in one nation, and it is instantly known worldwide.

The Need for Coordination

Unlike the past centuries, the 21st century has increased demands as the world’s population grows. The trade organization, transport regulations, and international institutions’ coming up brought the need for coordination across the globe (Amabile et al., 1990). Due to creativity, organizations were formed to propagate various kinds of ideas, products, and services, and, as a result, innovativeness is increased globally.

The Rise of Creative Class

The 21st century has seen a rise of a group of people known as the creative class. These are people with high IQs, comprising supper clever men and women whose main intentions are to develop new ideas, technology, and creative programs. This class of persons is created with tremendously imaginative minds, making them innovative in creating commercial offerings and products. The artistic people can also be the persons involved in generating job opportunities for others by identifying problems and looking for a solution for these difficulties.

Another class of creative people is known as the inventive professionals; this is the rise of individuals who use their knowledge to deliver solutions for specific issues. These are specialists who work in areas such as health, business, finance, education, and technological sectors. The creative class is an important group within a nation because they are the people driving the country’s economic growth. The fruits enjoyed from this class by the governments that embrace them create new ideas and come up with the latest technology.

How to Live More Creative Lives

From the study of the science of creativity, a lot about imaginative secrets can be of great help for somebody to apply in their daily lives. The science of creativity has provided all different kinds of knowledge that can be used to lead the brain into innovative thinking. After the study, it is possible to live everyday life full of creativity. From the lessons, five instructions on how to live a more creative life can be offered as advice to a friend.

Make Friends with Creative People

Resourceful friends are the core of the people referred to as the rise of the creative class. It would be a waste of time and brain to befriend a class of people that are not creative thinkers in a bid to become imaginative. A creative friend whose daily routine is full of new ideas and information will influence similar trends in their surroundings. The benefit of having an artistic friend is they can assist somebody in reaching their goals. The company of clever friends will also light the fire of productivity in someone by creating inspiration through sharing what they think, and as a result, their friends also became creative.

Organize the Environment

From the study of the creative press, it is essential to note how the environment affects the process of inspiration. Somebody can therefore make practical use of the lesson learned to live a more innovative life daily. An organized environment is one of the environments that increase the imaginative process cannot be ignored. Therefore, to live a more creative life, they need to ensure that every time they are working environment is to promote a creative mind. This concept can be drawn from the statement that creativity cannot exist without the external world (Pink, 2005). To be more artistic, a person also needs to paint the workspace with colors that enhance creativity rather than colors that kill it because an unclean environment and uncreative colors are dangers to the creative mind.

Be in the Class of Creative People

Creative people make things happen by creating new ideas and solving problems by searching and inventing solutions. In the word, many people are in employment they did not want because their parents selected the courses they took. This is one killer of living a more creative life due to a lack of passion for the job (Pink, 2005). Therefore, a person should be clever enough to begin to engage in what they are passionate about, hence rising to be in the creative class. Creative people are passionate about what they are doing, thus generating more ideas and giving solutions to the world.


Amabile, T. M., Goldfarb, P., & Brackfleld, S. C. (1990). Social influences on creativity: Evaluation, coaction, and surveillance. Creativity Research Journal, 3(1), 6-21. Web.

Friedman, T. L. (2005). It’s a flat world, after all. The New York Times. Web.

Pink, D. H. (2005). A whole new mind: Moving from the information age to the conceptual age. Riverhead Books.

Reith, A. D., Rottapel, R., Giddens, E., Brady, C., Forrester, L., & Bernstein, A. (1990). W mutant mice with mild or severe developmental defects contain distinct point mutations in the kinase domain of the c-kit receptor. Genes & Development, 4(3), 390-400. Web.

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PsychologyWriting. "The Science of Creativity in Modern Society." September 19, 2023.